Google Day May 31.

The Internet in 2011

The first Google Day in Hungary aims to be a thought leadership event on all matters related to the internet for opinion leaders in economy, business and society. It will showcase the influence of the internet on the economy, business, society and culture.

The internet is the growth story of today and, thus, a strong contributor to economic growth. In many markets, the GDP contribution of the internet is on par or exceeds that of some major economic segments already – we will share some of Google’s research supporting this, and hear the views of leading economic experts and business leaders on how the Internet is impacting their area.

Education, even at the primary level, is strongly relying on the Internet as a powerful means of obtaining information and interactive teaching. We will showcase some of the tools available to education professionals and hear best practices on how they use the Internet as a medium.

Culture is what unites us. It is our matrix of shared experience, heritage, language, beliefs, symbols and practices. And culture is changing all the time. The age of the internet and new distribution technologies is facilitating a boom in global cultural production. Artists can find an audience for their art in a way that was simply unimaginable even 10 years ago, and the internet is proving a powerful tool for the marketing and distribution of culture to people across the globe.

The internet has also reshaped the way we interact with one another. We share our thoughts, opinions and information through an array of venues from email, Twitter, social networking sites or sharing sites. Many of these require a vastly different way of communication – we will look at the implications of this trend.