Alessandra Ambrosio got in some mother-daughter bonding time: the model and her daughter, Anja Louise, star together in Jordache’s new campaign for the women’s and girl’s collections. Shot by Cass Bird and styled by Kate Young, the campaign shows Alessandra’s adorable offspring clinging to her mom’s long gam wearing—what else?—Jordaches.
“Jordache is an iconic denim brand that speaks to a wide audience in a truly positive way,” said Ambrosio in a statement. “For me, to be able to shoot with my daughter and show her that we can work together and have fun only highlights my belief that women are creating more space and balance in their family and professional lives and also becoming more multi-dimensional. Doing it all in a pair of great jeans makes total sense!”
“We are so excited to have Alessandra Ambrosio and Anja as the faces of Jordache,” said Liz Berlinger, president at Jordache. “With our 40th anniversary on the horizon, we wanted to draw on the brand’s fun loving, disco history by highlighting our famous stretch denim fits, embracing optimism and self-expression. That’s a look that never goes out of style. This beautiful mother-daughter duo reflects the iconic Jordache look: vibrant, playful and fun in a multi-generational way. Together, they represent not only one of the hottest faces in fashion but also the next generation of fashion. “
The campaign launches in mid-September across print, digital, social, outdoor, and in-store channels.
