Seasonal First Impressions is a column where I detail my thoughts, however brief or long, about a currently-airing anime’s first episode or so.
In 2005, Tokyo Mew Mew, under the localized title Mew Mew Power, became one of the very, very few non-Sailor Moon magical girl anime to ever make any real inroads in the United States. It wasn’t a runaway hit—in fact, it was one domino among many that eventually lead to downfall of infamous chopjob dub house 4Kids Entertainment—but it’s stuck around in a nebulous, cultural sense. As one of the tiny handful of magical girl anime that’s ever made any kind of dent stateside, it’s at least stuck in peoples’ memories. I was not one of the people who saw its US run, and in fact today marks the first time I’ve watched any Tokyo Mew Mew in any form, but the fact that it has that tiny little toehold in the minds of Anglophone magical girl fans matters, and it makes the series’ return in rebooted form as Tokyo Mew Mew New something of an event (if perhaps only a minor one). I imagine at least a few people will find their way to this article by looking up the new series.
New arrives nearly 20 years to the season that the original Tokyo Mew Mew premiered in its home country, and it returns like no time has passed at all. Almost every element of the series is relentlessly, unapologetically old school, for both good and ill, and it’s hard to imagine something like this being written nowadays were this not an old property for a lot of reasons.
At its core, the story is a simple one. Ordinary high school girl Ichigo Momomiya (Yuuki Tenma), has a crush on her school’s kendo star, Masaya Aoyama (Yuuma Uchida). She gets word from the mysterious Mint Aizawa (Mirai Hinata) that the guy loves his animals and, what a coincidence, she happens to have two tickets to an endangered animals exhibit at a local zoo that she’s willing to part with. Ichigo, being a pink-themed magical girl protagonist, does not think twice about how odd this is, and takes her up on the offer. At the zoo, Ichigo is hit with some kind of magic ray gun by a pair of handsome scientists(?!), which causes her to commune with some kind of cat spirit, and transforms her into a magical girl. Then, of course, she has to fight off a giant rat monster. You know, typical schoolgirl stuff.
You know, normally only Medicine Cats have visions of Star Clan.
Tokyo Mew Mew New arguably doesn’t really need to “separate itself from the pack” or anything of the sort. (There really isn’t much of a “pack” nowadays, with New‘s only direct competitor being the concurrent Delicious Party Precure.) But it does so regardless via two main things; the aforementioned old-school sensibility, which mostly comes through in its heavy focus in the first episode on an idealized sort of teen girl romance, and its concern for the environment.
The former is….a bit of a mixed thing. In a way, it’s charming to see something this straightforward and earnest in 2022. Ichigo’s brain seems to be stuffed with romantic notions of movie dates and love letters, and the show itself is absolutely flooded with classic shoujo tropes, many of which I imagine might be wholly unfamiliar to some younger viewers. Speaking personally, it’s been a long time since I last saw the whole “gaggle of girls fawning over a hot guy doing A School Sport” thing played completely straight. (Emphasis on the “straight”, perhaps.)
Some of this brushes up against uncomfortable implications, but it doesn’t cross that line yet, even as details like Ichigo’s magic power tattoo appearing on her thigh and an actual, honest-to-god, “whoops I fell on top of you and we accidentally kissed” scene make me raise my eyebrow a bit.
This happens. They even show the lip lock in the cut after this, a genuine rarity for any TV anime these days.
It’s too soon to call whether the environmental messaging will be put to good use or not. Certainly, it is a hell of a bit of tonal whiplash to go from Ichigo and Masaya enjoying their date to the latter gravely expositing about the Endangered Species List and how “humanity has committed sins” (that is a paraphrase, but he seriously does put it in roughly those terms). Certainly the climate crisis has not gotten any better since the original Tokyo Mew Mew aired, but there is a thin line between an actual effective thematic core and one that’s confusing, hysterical, or just bizarre. Time will tell which side of that line New falls on.
But in general, New‘s fuck-the-trends attitude helps it a lot more than it hurts. It’s honestly just invigorating to see something this classically magical warrior mahou shoujo, even as it also evokes, as well, sci-fi tropes that are much less common to the genre. (Remember Corrector Yui?) More than anything, I’m just happy to see another magical girl anime airing at all. The genre has seen healthier days, but maybe a bit of mew mew power and mew mew grace can breathe some new life into it.
The Takeaway: Keep a cat’s eye on this one if you’ve got any interest in the genre at all. If not, still check it out to see if the retro shoujo vibe catches your interest.
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