Picture 1 of 1
Picture 1 of 1
Principles of Marketing 18th Global Edition
US $68.90
Condition:
More than 10 available / 4 sold
Shipping:
Located in: United States, United States
Delivery:
Estimated between Fri, May 24 and Sat, Jun 1 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:174750105392
Item specifics
- Condition
- Actual ISBN
- 9781292341132
- Version
- Global Edition
- Book Format
- Softcover
- ISBN
- 9780135766590
- Book Title
- Principles of Marketing
- Item Length
- 11.2in
- Publisher
- Pearson Education
- Publication Year
- 2019
- Format
- Hardcover
- Language
- English
- Item Height
- 1.5in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 8.8in
- Item Weight
- 60.2 Oz
- Number of Pages
- 736 Pages
About this product
Product Information
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135766591
ISBN-13
9780135766590
eBay Product ID (ePID)
5038300612
Product Key Features
Book Title
Principles of Marketing
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2019
Genre
Business & Economics
Number of Pages
736 Pages
Dimensions
Item Length
11.2in
Item Height
1.5in
Item Width
8.8in
Item Weight
60.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2019
Edition Number
18
Table of Content
PART 1: DEFINING MARKETING AND THE MARKETING PROCESS 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER VALUE--DRIVEN STRATEGY AND MIX 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2019
Lccn
2019-019648
Dewey Decimal
658.8
Dewey Edition
23/Eng/20220912
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:174750105392
Shipping and handling
Item location:
United States, United States
Ships to:
Australia, Bermuda, Canada, China, Cook Islands, Fiji, France, Germany, Greenland, Hong Kong, Japan, Kiribati, Malaysia, Mexico, Nauru, Netherlands, New Zealand, Niue, Papua New Guinea, Philippines, Saint Pierre and Miquelon, Singapore, Solomon Islands, Taiwan, Thailand, Tonga, Tuvalu, United Kingdom, Vanuatu, Wallis and Futuna, Western Samoa, Worldwide
Excludes:
PO Box, APO/FPO, Afghanistan, Africa, Alaska/Hawaii, Albania, Andorra, Armenia, Austria, Azerbaijan Republic, Bangladesh, Barbados, Belarus, Belgium, Bhutan, Bosnia and Herzegovina, Brunei Darussalam, Bulgaria, Cambodia, Central America and Caribbean, Cyprus, Czech Republic, Denmark, Estonia, Finland, French Guiana, French Polynesia, Georgia, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, India, Indonesia, Ireland, Italy, Jersey, Kazakhstan, Kyrgyzstan, Laos, Latvia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Maldives, Malta, Martinique, Middle East, Moldova, Monaco, Mongolia, Montenegro, Nepal, New Caledonia, Norway, Pakistan, Poland, Portugal, Republic of Croatia, Reunion, Romania, Russian Federation, San Marino, Serbia, Slovakia, Slovenia, South America, South Korea, Spain, Sri Lanka, Svalbard and Jan Mayen, Sweden, Switzerland, Tajikistan, Turkmenistan, US Protectorates, Ukraine, Uzbekistan, Vatican City State, Venezuela, Vietnam
Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
US $4.90 | US $4.90 | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, May 24 and Sat, Jun 1 to 43230 |
US $12.00 | US $12.00 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Fri, May 24 and Thu, May 30 to 43230 |
Handling time |
---|
Will usually ship within 3 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back, Replacement | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (10,333)
i***t (85)- Feedback left by buyer.
Past month
Verified purchase
Exam question documents delivered as described. How useful they are, I will have to see- but the idea is that I can use the questions to investigate further and prompt studying of the area of knowledge, not spoon-feed myself. The Seller was quick and responsive.
h***7 (11)- Feedback left by buyer.
Past 6 months
Verified purchase
The product is 💯 % as advertised. I'm very satisfied with what I see. The download came quickly and the test software worked just fine. I was contacted by the seller and a download link was provided. I'd definitely recommend this download to anyone interested in the ASIS exam. (☆☆☆☆☆)
o***b (1)- Feedback left by buyer.
Past 6 months
Verified purchase
The seller was great! Super prompt and responsive. The order was delivered sooner that promised and they were quick to answer questions and ship the book out.
Product ratings and reviews
More to explore :
- Lehninger Principles of Biochemistry School Textbooks & Study Guides,
- Marketing Textbooks,
- Marketing Textbook Textbooks,
- Marketing Textbooks in English,
- Marketing Paperback Textbooks,
- Marketing Dictionaries & Reference Books,
- Marketing Nonfiction Fiction & Nonfiction Books,
- 1st Edition Antiquarian & Collectible Books,
- Collector's Edition Magazines,
- 1st Edition Magazines