Get ready, folks, because it's about to be the summer of booty. So says Jennifer Lopez's Instagram tease—a short video of J.Lo showing off her own famous booty in a series of bikinis set to her song “Sexy Body,” featuring Pitbull. Text over the video reads “Body” and then “JLo.” The mysterious caption provides only a couple of additional clues. The artist tagged J.Lo Beauty, her own signature line of skin-care products, with the hashtags #SummerOfBooty and #SomethingIsComing.
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Using my own amazing powers of deduction, I can guess that the something coming is not new music but is, more likely, a new product launch associated with J.Lo Beauty. A line of swimwear perhaps? Shapewear? Personally, if we're taking bets, I'd put my money on some kind of body makeup like a luxe allover moisturizer, shimmer, or self-tanner.
JLo Beauty, which launched in 2021, currently offers 10 luxe products that purport to endow the wearer with Lopez's own signature dewy glow. They include exfoliating and hydrating serums, moisturizers, cleansers, and, of course, a sheet mask. The products aren't exactly cheap—most hover around the $30 to $60 range—but they're still a lot less pricey than other top-of-the-line skin-care regimens.
Though she first came into our lives as a singer, Lopez hasn't released a full studio album since A.K.A in 2014—unless you count the soundtrack to the Marry Me movie with Maluma, which she starred in. Her most recent projects have focused on acting and, obviously, skin care. All I know is that if Jennifer Lopez tells me this summer is for booty, I'm ready to shake it at her command.
