Time magazine goes all in on events

Time has signaled its intention to focus on growing events revenue in 2024, annointing Executive Editor Dan Macsai as its first Chief Events Officer. This year's 27 events — there were 10 last year — have been a boon to the media company's bottom line, showing a 70% year-over-year increase in U.S. revenue and a 14% bump internationally (no hard figures were released). CEO Jessica Shibley explained the move by saying events are "where the demands and the client asks are."

• Macsai has been serving as vice president of events since February 2022.
• His staff, which has grown from five to 13 this year, will be responsible for design, sales, customer success, programming and audience development.