What do Messi, Barbie and Bad Bunny have in common? 🗣️ Speaking Spanish in the U.S.

It’s evident that the #Messi phenomenon is causing a significant impact in the United States, transforming the way people perceive soccer. But this is what I'm reading between the lines: 🗣️ Spanish. Spanish not only embraces inclusivity, but it's becoming ESSENTIAL for Brands in the U.S.

📊 Here is some data from Miami, New York and LA, that prove my point (to name just a few cities in the U.S… 👀😂):

• 🌴 Miami: 70% of the population speaks Spanish at home.
• 🗽 NYC: 22% of the city's population either speaking it at home or understanding it well.
• ⭐ Los Angeles: 41% of the population speaks Spanish at home or understands it well.
• 13.5% of the U.S. population speaks Spanish at home or understands it, according to the American Community Survey (ACS) of 2019.

🗣️ Here are some insights that further support my point, citing examples from #Barbie to #BadBunny (to name just a few brands in the U.S… 👀😂):

• Inter Miami CF Instagram bio is now fully in Spanish.
• In the Barbie movie, a character was perfecting their Spanish.
• Bad Bunny, with almost no English songs, ranks among the top 5 most listened to artists in the U.S.

What's holding you back? You have options: open Spanish social media channels, post content in both languages on your current platforms, or create content that caters to those Spanish-speaking audiences.

Not starting is not an option.

#Hispanicmarketing #USMulticulturalVoice #USImpact #SpanishLanguage #InclusiveCulture #USMulticulturalism 🌴 #MiamiSpanish #HispanicPresence #USCensus #Data