Fashion

The Conscious Brand Behind Rosie Huntington-Whiteley’s Pared Back Quarantine Staples

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If you follow Rosie Huntington-Whiteley’s Instagram feed, you will be familiar with her taste for dreamy neutral interiors and wardrobe of luxe separates in a soothing, muted palette. Since lockdown began, the supermodel has shared glimpses from inside her beautiful Los Angeles home, where she is currently isolating with her husband, the actor Jason Statham, and their son Jack. She has also posted artsy shots of her go-to quarantine staples – a Totême ribbed tank, Les Tien sweatpants and Anine Bing sweatshirt among them, along with a Michael Lo Sordo silk shirt. While the model’s closet is well-populated with familiar brands, one of her pared back sets came courtesy of a niche Norwegian label with a conscious approach. 

Fall Winter Spring Summer spring 2020 campaign

The outfit in question – a pleated ivory top and trouser set from Fall Winter Spring Summer – cropped up on Rosie’s Instagram at the end of April. The conscious, Oslo-based womenswear label is awash with lockdown-friendly basics, thanks to an approach its managing director Linn Langehaug Christoffersen describes as “contemporary, understated and functional”. “For us, it is important to make pieces that are not only worn repeatedly within a season, but for years to come,” she tells British Vogue

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Sustainability is at the core of the brand’s ethos, Linn remarks. “For us, there is no other option. We have a responsibility to safeguard the planet for future generations.” Durable materials including Lyocell, organic cotton and viscose are used to reduce the environmental impact of producing the clothes, and all excess fabric is recycled. 

Fall Winter Spring Summer spring 2020 campaign

Founded in 2012, FWSS has seen its slip dresses, sweatshirts and other basics flying off the virtual shelves during the lockdown, with its colourful tie-dye socks proving particularly popular with customers spending more time at home. While the supermodel-approved pleated set is not currently available, there’s plenty more in the way of luxe separates in muted shades that would surely meet with her approval. 

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