Let’s do this.

To sell your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords.

1. Set up your Merchant Center account.

Merchant Center is where you make your product info available to appear across Google properties and the web.

Sign up for Merchant Center

2. Upload your products with a feed.

Your data feed is the key to promoting your products online. It contains all the information about what you’re selling, like a product’s brand, price, and availability.

See how

3. Create a Shopping campaign in AdWords.

Start advertising your products with a Shopping campaign.

See how

Got stuck? It’s okay, there’s plenty of help.

Do it yourself

Reach out to the Google Shopping community or browse our support pages to get answers.

Help and resources

Get more out of Google for Retail

Get the latest insights and stay informed with trend reports and best practices guides.

Tips and resources