Ad-blockers enable consumers to block ads on websites.

The case centers on Eyeo GmbH, a German software development company, whose main product is Adblock Plus, the world's leading ad blocking browser extension that blocks ads from appearing on the screens of individual users, both on desktops ...

Thus, the advent of ad-blockers can lead to a win-win for both the website and its users. Finally, we propose a superior selective-gating strategy in which only a fraction of ad-block users are gated.

Topics covered in this book include: Learn how ad blocking works Detect when visitors are blocking ads Assess ad blocking impact on your site Use ad reinsertion to fill blocked ads Generate revenue beyond advertising Persuade visitors to ...

Pop-ups or as they are more formally known, pop-up windows, are internet browser windows that automatically appear without your permission.

Many accuse ad-blockers of using an extortion-based business model, built on fleecing advertisers. Still others question whether ad-blocking will actually benefit online advertising quality.

Abstract: With the world leaping into the digital era, more and more industries shifted online, targeting users dependent on the online platforms for almost the majority of their days.

Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they were used by roughly a quarter of site visitors.

While online advertising is the lifeline of many internet content platforms, the usage of ad blockers has surged in recent years presenting a challenge to platforms dependent on ad revenue.